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Yijie Lu
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Glashütte Original RED PPC Campaign Report (Apr–Aug 2024)
Project type
Digital Marketing & Consumer Insight Analysis
Date
October 2024
Location
Shanghai
A post-buy report created at Publicis Groupe to analyze Glashütte Original’s keyword ad performance on Xiaohongshu (RED) from April to August 2024. The report (submitted in Chinese) reviewed search trends, upstream and downstream keyword behavior, and provided simple data-based suggestions to improve future content strategy. The insights helped increase targeting accuracy and brand visibility during key campaigns like product launches and holidays.
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