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Yijie Lu
SKILLS
Marketing & Strategy
Social media planning, campaign development, brand promotion, marketing platform analysis
Content Creation
Experience in video editing, WeChat article writing, meme design, and visual content creation for Instagram and TikTok.
Data Analysis
Advertising data tracking, keyword optimization, word cloud creation, financial statement analysis, and report interpretation.
Communication & Coordination
Team leadership, event planning, cross-department collaboration, and internal communication.
Tools & Technical Skills
Python, R, Microsoft Office Suite (Excel, Word, PowerPoint), marketing analytics platforms.
Language & Presentation
Strong written and verbal communication in both English and Chinese, public speaking, and visual storytelling.
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